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How sponsorship transparency mitigates negative effects of advertising recognition
Evans, Nathaniel J., Wojdynski, Bartosz W., Grubbs Hoy, MarieaLanguage:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2018.1474998
Date:
November, 2018
File:
PDF, 1.45 MB
english, 2018