‘The knowledgeable marketing practitioner’: practice and...

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‘The knowledgeable marketing practitioner’: practice and professional knowing in marketing work

Gross, Nicole, Laamanen, Mikko
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2018.1542412
Date:
November, 2018
File:
PDF, 1.98 MB
english, 2018
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