Word of mouth communication in political marketing:...

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Word of mouth communication in political marketing: Understanding and managing referrals

Chowdhury, Tamgid Ahmed, Naheed, Shahneela
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1523217
Date:
November, 2018
File:
PDF, 1.91 MB
english, 2018
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