Customer/Brand Loyalty in an Interactive Marketplace

Journal of Advertising Research 2000 / 05 Vol. 40; Iss. 3

Customer/Brand Loyalty in an Interactive Marketplace

Schultz, Don E, Bailey, Scott E
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Volume:
40
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-40-3-41-52
Date:
May, 2000
File:
PDF, 156 KB
english, 2000
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