Benchmarking model for factors influencing creation of negative electronic word Of mouth
Kumar, Sushant, Purbey, Shankar, Gunasekaran, Angappa, Gunasekaran, AngappaLanguage:
english
Journal:
Benchmarking: An International Journal
DOI:
10.1108/BIJ-08-2017-0222
Date:
November, 2018
File:
PDF, 612 KB
english, 2018