Celebrity Endorsements in Japan and the United States: Is Negative Information All That Harmful?
Money, R. Bruce, Shimp, Terence A., Sakano, TomoakiVolume:
46
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849906060120
Date:
March, 2006
File:
PDF, 139 KB
english, 2006