Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior
Ketron, Seth, Naletelich, KellyVolume:
96
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.11.004
Date:
March, 2019
File:
PDF, 2.06 MB
english, 2019