The effects of country-of-origin fit on cross-border brand...

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Asia Pacific Journal of Marketing and Logistics 2018 / 11

The effects of country-of-origin fit on cross-border brand alliances

Lee, Jin Kyun, Lee, Byung-Kwan, Lee, Wei-Na
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Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-08-2017-0187
Date:
November, 2018
File:
PDF, 279 KB
english, 2018
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