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Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics
Peltier, James W., Kinney, Lance, Scovotti, CarolVolume:
13
Language:
english
Journal:
Journal of Advertising Education
DOI:
10.1177/109804820901300112
Date:
May, 2009
File:
PDF, 473 KB
english, 2009