New Brand Extensions

Journal of Advertising Research 2012 / 06 Vol. 52; Iss. 2

New Brand Extensions

Singh, Jaywant, Scriven, John, Clemente, Maria, Lomax, Wendy, Wright, Malcolm
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Volume:
52
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-52-2-234-242
Date:
June, 2012
File:
PDF, 159 KB
english, 2012
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