Why Do We Share? The Impact of Viral Videos Dramatized to...

Journal of Advertising Research 2014 / 09 Vol. 54; Iss. 3

Why Do We Share? The Impact of Viral Videos Dramatized to Sell

Chen, Tsai, Lee, Hsiang-Ming
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Volume:
54
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/jar-54-3-292-303
Date:
September, 2014
File:
PDF, 254 KB
english, 2014
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