Understanding What Matters to Customers: The Case of...

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Journal of Relationship Marketing 2018 / 11

Understanding What Matters to Customers: The Case of Loyalty Programs in the Indian Context

Agarwal, Reeti, Mehrotra, Ankit
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Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2018.1534065
Date:
November, 2018
File:
PDF, 1.81 MB
english, 2018
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