Segmentation Based on Affinity for Advertising

Journal of Advertising Research 2000 / 07 Vol. 40; Iss. 4

Segmentation Based on Affinity for Advertising

Smit, Edith G., Neijens, Peter C.
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Volume:
40
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-40-4-35-43
Date:
July, 2000
File:
PDF, 94 KB
english, 2000
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