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Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
Hanson, Sara, Jiang, Lan, Dahl, DarrenLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0617-2
Date:
November, 2018
File:
PDF, 986 KB
english, 2018