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The effects of promotion activities on consumers' purchase intention in chain convenience stores
Pai, Fan Yun, Chen, Chien Ping, Yeh, Tsu Ming, Metghalchi, MassoudVolume:
12
Year:
2017
Language:
english
Journal:
International Journal of Business Excellence
DOI:
10.1504/IJBEX.2017.085005
File:
PDF, 250 KB
english, 2017