Do price promotions drive consumer spending on luxury hotel...

International Journal of Hospitality Management 2019 / 04 Vol. 78

Do price promotions drive consumer spending on luxury hotel services? The moderating roles of room price and user-generated content

Jang, Seongsoo, Moutinho, Luiz
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Volume:
78
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2018.11.010
Date:
April, 2019
File:
PDF, 350 KB
english, 2019
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