The Impact Of Content And Design Elements On Banner...

Journal of Advertising Research 2003 / 12 Vol. 43; Iss. 4

The Impact Of Content And Design Elements On Banner Advertising Click-Through Rates

Lothia, Ritu, Donthu, Naveen, Hershberger, Edmund K.
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Volume:
43
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-43-4-410-418
Date:
December, 2003
File:
PDF, 640 KB
english, 2003
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