Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
Laroche, Michel, Kiani, Isar, Economakis, Nectarios, Richard, Marie-OdileVolume:
53
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-53-4-431-443
Date:
December, 2013
File:
PDF, 382 KB
english, 2013