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Factors influencing customers’ willingness to participate in virtual brand community’s value co-creation
Zhao, Yang, Chen, Yawen, Zhou, Ruoxin, Ci, YinpingLanguage:
english
Journal:
Online Information Review
DOI:
10.1108/OIR-08-2017-0232
Date:
November, 2018
File:
PDF, 329 KB
english, 2018