Status demotion in hierarchical loyalty programs and its...

Journal of Business Research 2019 / 03 Vol. 96

Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context

Banik, Shanta, Gao, Yongqiang, Rabbanee, Fazlul K.
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Volume:
96
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.11.010
Date:
March, 2019
File:
PDF, 616 KB
english, 2019
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