An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context
MacKenzie, Scott B., Lutz, Richard J.Volume:
53
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224298905300204
Date:
April, 1989
File:
PDF, 2.05 MB
english, 1989