An Empirical Test of Product Sampling and Couponing
McGuinness, Dalton, Brennan, Mike, Gendall, PhilipVolume:
37
Language:
english
Journal:
Market Research Society. Journal.
DOI:
10.1177/147078539503700202
Date:
March, 1995
File:
PDF, 85 KB
english, 1995