An Empirical Test of Product Sampling and Couponing

An Empirical Test of Product Sampling and Couponing

McGuinness, Dalton, Brennan, Mike, Gendall, Philip
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Volume:
37
Language:
english
Journal:
Market Research Society. Journal.
DOI:
10.1177/147078539503700202
Date:
March, 1995
File:
PDF, 85 KB
english, 1995
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