WHEN TO CALL THE CUSTOMER? TIMING OF CUSTOMER INVOLVEMENT IN THE DEVELOPMENT OF NEW PRODUCTS AND SERVICES
VESELAJ, SABIT, TORFASON, MAGNUS THORLanguage:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/S1363919619500555
Date:
November, 2018
File:
PDF, 581 KB
english, 2018