Why do users resist service organization’s brand mobile...

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Why do users resist service organization’s brand mobile apps? The force of barriers versus cross-channel synergy

Chen, Qian, Lu, Yaobin, Gong, Yeming (Yale), Tang, Qing
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Language:
english
Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2018.07.012
Date:
November, 2018
File:
PDF, 1.19 MB
english, 2018
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