Brand Value, Preference and Customer Value Effects of...

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Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market

Rajagopal, Dr.
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Year:
2006
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.882893
File:
PDF, 127 KB
english, 2006
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