Feelings generated by threat appeals in social marketing:...

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International Review on Public and Nonprofit Marketing 2018 / 11

Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media

Gomes, Rita Ferreira, Casais, Beatriz
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Language:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-018-0215-5
Date:
November, 2018
File:
PDF, 923 KB
english, 2018
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