Exploring users' motivations to participate in viral...

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Journal of Business Research 2018 / 11

Exploring users' motivations to participate in viral communication on social media

Borges-Tiago, Maria Teresa, Tiago, Flavio, Cosme, Carla
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.11.011
Date:
November, 2018
File:
PDF, 984 KB
english, 2018
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