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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces (Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference) || Fast-Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract
Krey, Nina, Rossi, PatriciaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-99181-8_85
File:
PDF, 144 KB
english, 2018