Can online service recovery interventions benignly alter customers’ negative review evaluations? Evidence from the hotel industry
S, Sreejesh, M.R, Anusree, Ponnam, AbhilashLanguage:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2019.1544958
Date:
November, 2018
File:
PDF, 3.06 MB
english, 2018