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Which can affect more? Cause marketing or cause-related marketing
Heidarzadeh Hanzaee, Kambiz, Sadeghian, Mona, Jalalian, SaeedLanguage:
english
Journal:
Journal of Islamic Marketing
DOI:
10.1108/JIMA-04-2016-0028
Date:
November, 2018
File:
PDF, 197 KB
english, 2018