You Don’t Blow Your Diet on Twinkies: Choice Processes When...

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Journal of the Association for Consumer Research 2018 / 11

You Don’t Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals

Goldsmith, Kelly, Friedman, Elizabeth M. S., Dhar, Ravi
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Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/700840
Date:
November, 2018
File:
PDF, 611 KB
english, 2018
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