How do consumers from developed regions evaluate global brands from emerging countries? An investigation from the perspective of global–local identity
Guo, Xiaoling, Hong, Ying-yiVolume:
1
Language:
english
Journal:
Journal of Contemporary Marketing Science
DOI:
10.1108/JCMARS-08-2018-0008
Date:
September, 2018
File:
PDF, 312 KB
english, 2018