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An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising
Dharmadasa, Pradeep, Alahakoon, ThiliniVolume:
4
Language:
english
Journal:
International Journal of Online Marketing
DOI:
10.4018/ijom.2014070101
Date:
July, 2014
File:
PDF, 464 KB
english, 2014