Are large portions always bad? Using the Delboeuf illusion...

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Marketing Letters 2018 / 12

Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior

Petit, Olivia, Velasco, Carlos, Spence, Charles
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Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-018-9473-6
Date:
December, 2018
File:
PDF, 1.03 MB
english, 2018
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