Improving 'National Brands': Reputation for Quality and...

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Improving 'National Brands': Reputation for Quality and Export Promotion Strategies

Cage, Julia, Rouzet, Dorothee
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Year:
2013
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2227065
File:
PDF, 555 KB
english, 2013
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