MEASURING BRAND EQUITY OF COSMECEUTICALS – A CASE USING...

MEASURING BRAND EQUITY OF COSMECEUTICALS – A CASE USING CONSUMER BASED BRAND EQUITY MODEL

P, Vaijayanthi, Ka, Shreenivasan
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Volume:
10
Language:
english
Journal:
Asian Journal of Pharmaceutical and Clinical Research
DOI:
10.22159/ajpcr.2017.v10i6.11921
Date:
June, 2017
File:
PDF, 415 KB
english, 2017
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