Influence of SMS Advertising on Consumer Behavioral...

Influence of SMS Advertising on Consumer Behavioral Intention

Lin, Hongyan, Chen, Zhankui
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Volume:
27
Language:
english
Journal:
Journal of Organizational and End User Computing
DOI:
10.4018/joeuc.2015100102
Date:
October, 2015
File:
PDF, 784 KB
english, 2015
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