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Chronic illness medication compliance: a liminal and contextual consumer journey
Nakata, Cheryl, Izberk-Bilgin, Elif, Sharp, Lisa, Spanjol, Jelena, Cui, Anna Shaojie, Crawford, Stephanie Y., Xiao, YazhenLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0618-1
Date:
November, 2018
File:
PDF, 776 KB
english, 2018