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Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
Mohr, Jakki J., Fisher, Robert J., Nevin, John R.Volume:
60
Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/002224299606000307
Date:
July, 1996
File:
PDF, 1.69 MB
english, 1996