An empirical investigation of brand resilience through...

An empirical investigation of brand resilience through disclosure of negative information: a consumer preference perspective

Ra', N.A., Almestarihi, d, Thiele, Sharyn Rundle, Wright, Owen, Migdadi, Mahmoud
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Volume:
13
Year:
2017
Language:
english
Journal:
International Journal of Business Excellence
DOI:
10.1504/IJBEX.2017.087225
File:
PDF, 376 KB
english, 2017
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