An empirical investigation of brand resilience through disclosure of negative information: a consumer preference perspective
Ra', N.A., Almestarihi, d, Thiele, Sharyn Rundle, Wright, Owen, Migdadi, MahmoudVolume:
13
Year:
2017
Language:
english
Journal:
International Journal of Business Excellence
DOI:
10.1504/IJBEX.2017.087225
File:
PDF, 376 KB
english, 2017