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Physical web atmospherics: utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris, Vrechopoulos, Adam, Doukidis, Georgios I.Volume:
12
Year:
2017
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/IJTMKT.2017.091752
File:
PDF, 402 KB
english, 2017