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Uses and Functions of Teaser Campaigns in Advertising and Promotion: A Content Analysis of Newspaper and Television Advertisements in India
G.S. Maan, Kulveen TrehanVolume:
3
Year:
2013
Language:
english
Journal:
Journal of Mass Communication & Journalism
DOI:
10.4172/2165-7912.1000145
File:
PDF, 2.32 MB
english, 2013