Creating Effective Online Customer Experiences

Journal of Marketing 2018 / 12

Creating Effective Online Customer Experiences

Bleier, Alexander, Harmeling, Colleen M., Palmatier, Robert W.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1177/0022242918809930
Date:
December, 2018
File:
PDF, 555 KB
english, 2018
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