Antecedents and measurement of brand commitment and...

Journal of Customer Behaviour 2016 / 12 Vol. 15; Iss. 4

Antecedents and measurement of brand commitment and behavioural loyalty

Cifci, Semra Dogan, Erdogan, B. Zafer
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Volume:
15
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539216x14594362874090
Date:
December, 2016
File:
PDF, 231 KB
english, 2016
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