The Impact of SMS Advertising on Members of a Virtual...

Journal of Advertising Research 2008 / 09 Vol. 48; Iss. 3

The Impact of SMS Advertising on Members of a Virtual Community

Nantel, Jacques, Sekhavat, Yasha
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Volume:
48
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S002184990808032X
Date:
September, 2008
File:
PDF, 186 KB
english, 2008
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