The Use (and abuse) of ISO 9000 Certification Marks in...

The Use (and abuse) of ISO 9000 Certification Marks in Promotional Materials in Malaysia

Abdullah, Hazman Shah, Raja Mustapha, Raja Munirah Bt, Kaliannan, Maniam, Mohd Ali, Abdul Jalil
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Volume:
4
Language:
english
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v4n1p168
Date:
February, 2009
File:
PDF, 120 KB
english, 2009
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