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Exploring Omnichannel Retailing (Common Expectations and Diverse Realities) || The Use of Mobile Technologies in Physical Stores: The Case of Fashion Retailing
Piotrowicz, Wojciech, Cuthbertson, RichardVolume:
10.1007/97
Year:
2019
Language:
english
DOI:
10.1007/978-3-319-98273-1_8
File:
PDF, 457 KB
english, 2019