Renewal or not? Consumer response to a renewed corporate...

Tourism Management 2019 / 06 Vol. 72

Renewal or not? Consumer response to a renewed corporate social responsibility strategy: Evidence from the coffee shop industry

Li, Yaoqi, Liu, Biqiang, Huan, Tzung-Cheng (T.C.)
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Volume:
72
Language:
english
Journal:
Tourism Management
DOI:
10.1016/j.tourman.2018.10.031
Date:
June, 2019
File:
PDF, 845 KB
english, 2019
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