Targeting and salesforce compensation: When sales spill...

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Targeting and salesforce compensation: When sales spill over to unprofitable customers

Banerjee, Sumitro, Thevaranjan, Alex P.
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Language:
english
Journal:
Quantitative Marketing and Economics
DOI:
10.1007/s11129-018-9208-2
Date:
November, 2018
File:
PDF, 922 KB
english, 2018
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