A business application of RTLS technology in Intelligent...

Journal of Retailing and Consumer Services 2019 / 03 Vol. 47

A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation

Ferracuti, N., Norscini, C., Frontoni, E., Gabellini, P., Paolanti, M., Placidi, V.
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Volume:
47
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.11.005
Date:
March, 2019
File:
PDF, 1.76 MB
english, 2019
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